The challenge: How do you transform a traditional energy provider into a modern, distinctive brand that means more to New Zealanders than electricity?

We started with a simple thought. Energy isn't really about electricity. It's about everything electricity makes possible. The moments, passions, people and experiences that make life worth living.

Two years in the making, Life at Full Power was a complete reinvention of Genesis. From a new brand strategy, identity and logo to an entirely new look, feel and voice. We reimagined the brand from the ground up, giving Genesis a fresh perspective and a new place in New Zealand culture.

The transformation launched with 12 films, each celebrating the extraordinary things energy powers. Not just homes and businesses, but life itself.

More than a rebrand. A whole new way of looking at energy.

A whole new Genesis. Life at Full Power.