Does advertising really need another creative?

Probably not.

But it could use more people who create.

I’m Dom. A multidisciplinary Executive Creative Director who thinks like a brand builder, works like a studio and makes things because I genuinely love making things.

I've started businesses, built brands from scratch, transformed established ones, creatively led agencies, built teams and worked alongside some of New Zealand's most ambitious (and successful) business leaders. I've created global brand platforms, directed commercials and music videos, designed identities, developed experiences and made things that don't always fit neatly into a job description.

I believe creativity shouldn't have a job description. The best ideas don't belong to one discipline. They happen where culture, emotion, design, effectiveness, entertainment and technology collide.

I believe in building brands people feel, not just recognise. Brands with personality, purpose and a genuine place in culture. Not just campaigns, but entire worlds people want to be part of.

I believe taste matters. Having an instinct for what's next, knowing what makes something distinctive and understanding what will connect with people.

And I believe being a maker makes you a better creative leader. Understanding how things are made changes how you imagine what's possible.

I'm equally comfortable leading an agency, shaping a brand or rolling up my sleeves and making something myself. I love big thinking, sweating the detail and everything in between.