The challenge: How do you bring Spark's philosophy of Getting Closer to the Music to life in a way that goes beyond traditional sponsorship?

We took the idea of getting closer to the music quite literally. What if we could give an everyday Kiwi the chance to perform on stage with some of the country's biggest musicians? And what if the only musical talent they needed was the ability to play a triangle?

Enter Bring the Ding. A nationwide search for New Zealand's greatest triangle player. Kiwis auditioned for their shot at musical glory, with one lucky winner earning the chance to deliver the most important 'ding' of their life, live on stage with the Full Metal Orchestra.

Part social experiment, part live spectacle, part glorious absurdity. We turned the world's most underrated instrument into a headline act.