The Challenge: How do you bring Volvo's Escape to Life brand platform to life in a way that inspires people to reconnect with what really matters?

We flipped the script. In Aotearoa, nature is the real luxury. So we turned Volvo into the ultimate getaway car, helping everyday drivers become escape artists and making the extraordinary feel effortlessly within reach.

Visually, we wanted to do something different too. By showing people from behind before revealing their faces, we created a simple but intriguing visual device.